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llms.txt examples

A good llms.txt is short, factual, and specific: one H1 title, a one-line summary in a blockquote, and a handful of ## sections linking your key pages — each with a note that says what is actually on the page. It reads like a well-briefed receptionist, not a brochure. Below are four fully worked examples in the exact format our generator produces, annotated with why specific parts work.

Local service business

Maison Levain — artisan bakery

A small bakery with a handful of pages. Short file, concrete facts: what it bakes, where it is, how to order.

llms.txt
# example-bakery.be

> Maison Levain is an artisan bakery in Ghent, Belgium, baking sourdough bread, pastries, and made-to-order celebration cakes fresh every morning. Bread and pastries can be ordered online for next-day pickup in the shop; the bakery is closed on Mondays.

## Products

- [Sourdough breads](https://example-bakery.be/products/sourdough-breads): Overview of the daily sourdough range, including wholegrain, spelt, and seeded loaves, with prices and available sizes.
- [Pastries and viennoiserie](https://example-bakery.be/products/pastries): Lists croissants, pain au chocolat, and seasonal pastries baked each morning, with allergen information per item.
- [Celebration cakes](https://example-bakery.be/products/cakes): Describes made-to-order cakes for birthdays and weddings, with ordering lead times, sizes, and filling options.

## Pages

- [About the bakery](https://example-bakery.be/about): Introduces the two bakers behind Maison Levain and their slow-fermentation baking process.
- [Opening hours and location](https://example-bakery.be/contact): Shop address in Ghent, opening hours per day, phone number, and directions by bike or public transport.
- [Order for pickup](https://example-bakery.be/order): Explains how to order bread and pastries online for next-day pickup, including the daily order deadline of 6 pm.

## Optional

- [Job openings](https://example-bakery.be/jobs): Current vacancies and internship spots at the bakery.
- [Privacy policy](https://example-bakery.be/privacy): How customer data from online orders is handled under GDPR.

Why this works

  1. The blockquote states facts, not slogans

    What the business is, where it is, what it sells, and one practical rule (closed on Mondays). An assistant answering “bakery in Ghent that makes wedding cakes” can match on this line alone.

  2. Link notes carry information the link text doesn't

    Allergen info, lead times, the 6 pm order deadline — details an assistant can quote directly instead of guessing. “Click here to learn more” would add nothing.

  3. Jobs and privacy sit under ## Optional

    The spec's marker for links a model may skip when context is tight. Legal boilerplate and vacancies rarely help answer a customer question, but they're still findable.

B2B SaaS

Fakture — invoicing software

A software product with feature pages, guides, and a pricing page. The structure mirrors the site's URL structure.

llms.txt
# example-invoicing.com

> Fakture is invoicing software for small European agencies and consultancies. It creates VAT-compliant invoices in 14 languages, sends automatic payment reminders, and syncs with accounting tools such as Exact and Yuki. Plans start at 12 euro per month with a 14-day free trial.

## Features

- [Automated payment reminders](https://example-invoicing.com/features/payment-reminders): Explains the reminder schedule, tone presets, and how reminders stop automatically once an invoice is paid.
- [Recurring invoices](https://example-invoicing.com/features/recurring-invoices): Describes setting up weekly, monthly, or yearly recurring invoices with automatic sending and proration.
- [Accounting integrations](https://example-invoicing.com/features/integrations): Lists supported accounting packages and which data syncs in each direction.

## Guides

- [Getting started](https://example-invoicing.com/guides/getting-started): Step-by-step setup from account creation to sending a first invoice, written for non-accountants.
- [Switching from spreadsheets](https://example-invoicing.com/guides/switching-from-spreadsheets): How to import existing clients and invoice history from Excel or Google Sheets.

## Pages

- [Pricing](https://example-invoicing.com/pricing): Three plans compared by invoice volume and features, with annual discount and VAT handling details.
- [Security](https://example-invoicing.com/security): Data location in the EU, encryption, backup policy, and GDPR compliance measures.
- [Contact sales](https://example-invoicing.com/contact): Demo booking link and support contact details for existing customers.

## Optional

- [Privacy policy](https://example-invoicing.com/privacy): How customer and invoice data is processed and stored.
- [Terms of service](https://example-invoicing.com/terms): Terms and conditions for using Fakture.

Why this works

  1. Real numbers in the blockquote

    “From 12 euro per month, 14-day trial” — assistants answer pricing questions from the summary. “Flexible plans for every team” would force a model to guess or fetch more pages.

  2. Sections mirror the URL structure

    Pages under /features/ group into ## Features, pages under /guides/ into ## Guides. The heading tells a model what kind of page it will find before it follows the link.

  3. The security page is listed, not buried

    B2B buyers ask assistants compliance questions — where is the data stored, is it GDPR-compliant. A one-line note here answers most of them without a page fetch.

Agency / portfolio

Studio Noord — design agency

A portfolio site where the work speaks. Case study notes say what was actually done — that's what makes them quotable.

llms.txt
# example-studio.be

> Studio Noord is a four-person design agency in Antwerp specializing in brand identity and websites for food and hospitality businesses. Projects typically run four to eight weeks; the studio works in Dutch and English.

## Services

- [Brand identity](https://example-studio.be/services/brand-identity): Describes the branding process from strategy workshop to logo, typography, and brand guidelines, with typical timelines.
- [Website design](https://example-studio.be/services/website-design): Covers design and build of marketing websites on Webflow and WordPress, including what is and is not in scope.
- [Packaging design](https://example-studio.be/services/packaging): Packaging and label design for food products, from dieline to print-ready files.

## Work

- [Case study: Bar Central](https://example-studio.be/work/bar-central): Full rebrand of an Antwerp restaurant, showing the process, deliverables, and results after launch.
- [Case study: Fermente](https://example-studio.be/work/fermente): Brand identity and webshop for a kombucha brand, including packaging for three product lines.

## Pages

- [About the studio](https://example-studio.be/about): Introduces the team, the studio's focus on hospitality clients, and how it approaches new projects.
- [Start a project](https://example-studio.be/contact): Project inquiry form, current availability, and indicative budget ranges per service.

## Optional

- [Careers](https://example-studio.be/careers): Open positions and internship information.
- [Privacy policy](https://example-studio.be/privacy): How inquiry and analytics data is handled.

Why this works

  1. The blockquote answers who, where, for whom, how long

    Team size, city, niche, and typical project length — exactly the questions someone asks an assistant when shortlisting agencies. No “we craft digital experiences”.

  2. Case study notes describe the work, not the click

    “Full rebrand of an Antwerp restaurant” is a fact an assistant can repeat when asked for agencies with restaurant experience. “View project” is a dead end.

  3. Budget and availability surface on the contact note

    “What does an agency like this cost and can they start soon” is the most common question. Pointing the note at budget ranges saves the model a fetch — and the visitor a disappointment.

E-commerce store

Wortel & Wild — online plant shop

A store with hundreds of products. The file links category and policy pages instead of dumping the whole catalog.

llms.txt
# example-plantstore.com

> Wortel and Wild is an online plant shop shipping houseplants and pots across Belgium, the Netherlands, and Luxembourg. Plants ship in plastic-free packaging within two business days, and orders over 50 euro ship free. A plant doctor service answers care questions by email.

## Collections

- [Easy-care houseplants](https://example-plantstore.com/collections/easy-care): Plants that tolerate low light and irregular watering, each listed with pot size and price.
- [Pet-safe plants](https://example-plantstore.com/collections/pet-safe): Houseplants that are non-toxic to cats and dogs, verified per species.
- [Pots and planters](https://example-plantstore.com/collections/pots): Ceramic and terracotta pots by size, with drainage details per model.

## Help

- [Shipping and delivery](https://example-plantstore.com/help/shipping): Shipping costs and delivery times for Belgium, the Netherlands, and Luxembourg, plus how plants are packaged.
- [Returns and guarantees](https://example-plantstore.com/help/returns): 30-day guarantee on plant health, what it covers, and how to start a return.
- [Plant care guides](https://example-plantstore.com/help/care-guides): Watering, light, and repotting guides per plant family.

## Pages

- [About the shop](https://example-plantstore.com/about): The story behind the shop, its greenhouse in Bruges, and its plastic-free packaging approach.

## Optional

- [Privacy policy](https://example-plantstore.com/privacy): How order and account data is processed.
- [Terms of service](https://example-plantstore.com/terms): Purchase conditions, payment methods, and warranty terms.

Why this works

  1. Category pages, not the whole catalog

    Linking three collections with concrete notes beats dumping 400 product URLs. The file stays far under the 10,000-character guideline and a model still finds the right entry point for any product question.

  2. Policy facts live in the notes

    Free shipping over 50 euro, two-day delivery, 30-day plant guarantee — the exact questions shoppers ask assistants before buying. Stated here, they get answered without a single page fetch.

  3. No cart, checkout, or account pages

    Store chrome is useless to a model — there's nothing to summarize and nothing to answer from. The generator files such pages under ## Optional when it finds them; a hand-written file can simply leave them out.

Common mistakes

The patterns our validator flags most often.

  • A marketing-fluff blockquote

    “Your trusted partner for innovative solutions” tells a model nothing. The summary is the most-read line in the file — state what you sell, for whom, and where.

  • HTML in the file

    If the file contains HTML tags, your server is probably returning a web page (often a 404) instead of the raw file. llms.txt is plain markdown — the validator flags any HTML as an error.

  • Dumping every URL

    Copying your sitemap into llms.txt buries the pages that matter and blows past the 10,000-character guideline. Long files consume the context they are meant to save.

  • Links without notes

    A bare “- [Read more](url)” forces the model to fetch the page just to learn what it is. The note after the colon is where the actual answering happens.

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